The company was originally formed in May 2008 and launched into the spare parts supply business in October 2008 under the name of Spafix Direct. Initially set up as a bolt-on eCommerce store serving retail customers, the company then grew in size and reputation and by January 2009 we were beginning to take trade orders. Now we have over 500 active trade accounts throughout the UK and Europe. In November 2010 we launched the website in both Spanish and French to support our growing export business. In 2013 we moved into the Benelux region, appointing a distributor for our entire product range.
As of May 1st, 2014 the business became exclusively trade only. In 2013, less than 5% of our sales were to retail, this is because our trade business has grown every year for the previous 5 years, meaning we are now in the position to focus solely on wholesale distribution. In turn, we are now redirecting retail enquiries to our trade network.
As of July 2014, the company was officially renamed as Vortex Distribution Ltd going by the trading name of 'Vortex Parts' or simply 'Vortex'. This move was the final piece in the puzzle to position ourselves as the only dedicated trade Hot Tub parts supplier in the UK. All of our competitors deal to both trade but mainly retail so we wanted to renew our approach and focus and associate ourselves with other big players in the industry as a trade wholesaler. Although initially, it was tough to make the call, already we all feel it was the best move for the company's long-term plans.
Originally working for Spaform in 2001, our MD Darren Waters went on to start a service and repair business with a friend which ran from 2004 until 2007 at which time the beginnings of this company were formed. Since then, both knowledge gained by working in the field and various manufacturer training courses attended by our staff, we have gained a reputation of unrivalled knowledge. This means that we will always be the best source for locating Hot Tub parts as we would have most likely worked on the same tub ourselves at some point in the past.
We have a continuing ambition to add more products to our site so we can cater for all types of Hot Tub sourced either directly from the parts manufacturer or through Spa and Hot Tub OEM's. We always aim to be competitively priced and also understand how frustrating it is when you need something and it is not in stock. We only display items in our shop that are available for purchase or can be sourced quickly. Due to the rapid increase in business over the past few years, we have been caught out with our stock levels from time to time but you can always be assured that the part has already been ordered and waiting for our suppliers to deliver. Our aim is to have as minimal stock out situations as possible by adapting our stock criteria on an evolving basis
We are always happy to listen to feedback, so any comments good or bad, we want to hear them.